Mailing to a bad, but valid, list of emails will generally result in severely underperforming campaigns, a spike in complaint rates, and possible blacklisting due to the existence of spam traps. A list containing too many role addresses or a meaningful number of old domains (remember ?) can indicate poor quality. However, even after invalid emails are removed from a list, there are still noticeable indicators of list quality. When it comes to email verification, the most visible indication of a bad list is the invalid rate. What are the warning signs of a “bad” email list? However, as the quality of an email list worsens, the likelihood of that message being junk-mailed or blocked altogether increases. If an email list is clean of invalid data, and other variables like IP reputation, content, and engagement are strong, an email message is likely to reach the inbox. ![]() What impact can invalid email addresses have on your email campaign?ĭata quality is one variable ISPs look at when deciding what to do with your emails.
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